Retirement used to be treated like the final chapter of the consumer story. People worked, saved, bought a home, raised a family, retired, and then seemed to fade from the centre of the market. That picture is out of date. People are living longer, staying active longer, working in new ways, supporting adult children, caring for partners, travelling, moving, learning, downsizing, renovating, volunteering, dating, starting businesses, and making major purchases well past the t

For the first time, many workplaces can include five generations at once. People who began their careers before email now work alongside people who have never known work without group chats, video calls, cloud files, and AI tools. That sounds like a culture topic. It is bigger than culture. Gallup’s State of the Global Workplace 2026 points to a staggering cost of getting work wrong, about US$10 trillion in lost productivity every year. That number is not caused by generation

Designing businesses for lives people no longer live PSBX | The Long View The chart most strategy teams use to model their customers still has people exiting the economy at 65. The products are designed for it. The career paths assume it. The retirement plans count on it. None of it accounted for one thing: the people you designed it all for stopped cooperating with the timeline. This is not a demographic story. It is a design story. The 65-year retirement model was always a