Meet the

PSBX squad 

Our team is a diverse group of experienced design thinkers, makers, leaders, and producers. Our role is to be an extension of your client team with the intent to elevate the planning, creating, and overall execution of your brand image.


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As one of Canada’s leading brand builders and a frequent speaker on brand experience, content marketing and audience engagement, Baron applies his distinctive vision and expertise to the current and future needs of his clients. Baron is adept at developing and executing marketing strategies that grow brands and align messages with maximum results.  His work has been recognized with both business growth along with national and international industry recognition.  Baron’s work has contributed to the marketing success of many leading brand organizations including:  Visa, Conagra, Unilever, RBC, Maserati, Ontario's Ministry of Education, and Colliers.

Baron is the founder of Per Se Brand Experience, a brand consultancy focussed on helping organizations reach, relate and grow successfully and sustainably. Baron co-chaired the Canadian Marketing Association’s 2013 and 2014 Content Marketing Show conferences, along with the 2015 Canadian Creative Conference. He co-authored the CMA Paper on Content Marketing (2013) and is the lead instructor for the Canadian Content Strategy course program. He is an active industry mentor and supporter.  Most recently, Baron served as a judge for the 2015 Canadian Marketing Awards & Gala. 








Andrea is a recent graduate of Seneca College where she graduated with honours from the Creative Advertising program, with a focus on Account Services. She lent her skills as an intern for Toronto Kids Fashion week as an Event Coordinator. She joins Per Se as an Account Coordinator and will focusing on project and program planning and coordination.



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Isabel comes to us with over 18 years of experience in the branded content space working in Client Services, Project Management, and Event Management. Her most recent role was Project Manager for Verizon Media executing large-scale, custom content campaigns for top-tier global brand such as Toyota Canada, Kellogg's, Sun Life Financial, Hilton Hotels & Resorts, Infiniti Canada, Kraft Foods, H&R Block, and the Ontario Lottery and Gaming Corporation. 

Her past experience includes working as an account manager for Rogers and MSLE on the launch of Raptors Magazine (Go Raps!) and in client services for Tottem and Smitten Creative Boutique.

She is an energetic contributor, with a proven track record of success. At her core she values a positive and inclusive work culture and unifying cross-functional teams. Known as an effective collaborator, Isabel provides innovative solutions to keep projects moving forward. 






Shaun graduated with honours from the Seneca Creative Advertising program, recognized for his Art Direction, Strategy, and Design excellence. His previous experience as a Creative Strategist at #Paid allowed him to work with brands such as Coca-Cola and Uber - helping cultivate his passion for strategic thinking and fully integrated campaign management.  
Shaun's work as a freelance brand strategist and creative consultant has enabled him to push the boundaries of creativity and help brands create stories that drive results. Overall, Shaun is a passionate, creative and strategic thinker dedicated to achieving business objectives and strategically solving problems.




Tova Paul leads the overall Program Operations at Per Se Brand Experience. Tova is an experienced marketing leader known for both industry innovation and executional excellence. Her career is distinguished by 20 years of success in the consumer, healthcare, compliance and pharma technology sectors. Her strategic focus and customer-first approach for achieving business objectives in all aspects of marketing programs to consumers.






As a Creative Director/ Art Director, Rob has led top agency teams to transform creative briefs into great work and positive business results for such renowned brands like: BMW, Coca-Cola, Sofina Foods, CIBC, Government of British Columbia, Kraft Foods, Unilevar, Art Gallery of Ontario, Telus, Wendy's Canada, Ferrero Rocher, Nissan, Infiniti, RBC Financial Group, William Grant and Sons, Microsoft Xbox 360, Intell/Dell, Mobil 1, and OLG Lottery Group.

He is passionate about design, committed to collaboration with teams, and dedicated to the best results for clients and brands. He offers extensive experience in: Ideation and Design, Shopper Marketing, Brand Activation, Digital, and Advertising.



professor in residence

& strategist

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Jason Dojc is a veteran marketing agency strategist who recently moved over to academia. The self-proclaimed 'unaccredited anthropologist' spent his agency life helping clients across a broad spectrum of industries understand how digital, social, mobile, and other 'geeky' stuff affects their customer's behaviour. He then turned that knowledge into planning effective marketing strategies. Now he is training the next generation of marketers to do the same... well hopefully, even better.