PER SE BRAND EXPERIENCE
The McGill Personal Finance Essentials course is a free online learning experience taught by professors from McGill University's Desautels Faculty of Management, in partnership with RBC Future Launch and The Globe and Mail. The program is available to anyone with an interest in their personal finances in both English and French and is 100% free. The program’s intent is to enhance Canadians’ knowledge and skills related to their own finances. It tackles such subjects as debt and borrowing, money and budget building, investment, real estate and a bit of investment psychology.
Considering that 35% of Canadians don’t save for retirement and that 44% of Canadians live paycheque to paycheque, the program was designed as a solution to help Canadians become more financially literate. Since McGill’s Personal Finance Essentials course launched in November, more than 25,00 people have registered for the course and waiting lists continue for future course