PER SE BRAND EXPERIENCE
Orville Redenbacher dedicated his life to perfecting a lighter, fluffier popcorn for the whole family to enjoy - and it paid off. Orville Redenbacher is the number 1 popcorn brand and market leader.
The brand program leveraged TV partnerships, PR, online, and in-store activations to celebrate Orville’s 50th!! In February to celebrate Family Day and Family movie time, we gifted thousands of movie codes through social media. To continue the celebration, Orville will offer a special-edition, personalized popcorn bowl with the purchase of Orville Redenbacher products.