Proudly grown by Canadian farmers, Hunt’s Heirloom tomatoes are the first heirloom tomatoes to be canned. Picked at the peak of freshness and canned within 24 hours. It has quickly become the #1 selling premium diced tomatoes across Canada. Hunt’s celebrated their tomatoes with the “Flavour. Passed On” program. We partnered with leading Canadian Chef, Alida Solomon, owner of Tutti Matti and celebrity guest chef on The Food Network’s newest show Wall of Chefs, to share her flavour and recipe stories.
Chef Alida created a special week of meals at her restaurant celebrating Heirloom Recipes. The audience this campaign focused on were the at home cooking-friendly consumers, as well as passionate home chefs. Since working with the brand, Hunt’s has increased awareness by 10% in the market, as well as strong household penetration gains nationally.