Cheat on Meat
As the demand for plant-based meat alternatives grows in Canada, Gardein has stepped up to provide consumers with a line of products that are deliciously meat-free foods made from non-GMO soy and wheat, ancient grains and veggies. With award-winning products, they deliver the taste, texture, and nutrition of meat – with no cholesterol and less fat and calories. Gardein has been featured on The Oprah Winfrey Show, The Ellen DeGeneres Show, and Good Morning America.
For our Canadian launch, we focused on unique flavours and products from Gardein to highlight the versatility of going meatless. Video and social content inviting consumers to “Cheat on Meat” 'were featured on social platforms. Each element highlights the ease of creating great dishes with Gardein. In February 2020, Gardein’s Breakfast Sausage Patties won BrandSpark International’s best new product award in the plant-based sausage category. The work is running across N. America and Internationally