Cheat On Meat
As the demand for plant-based meat alternatives grows, Gardein has stepped up to provide consumers with a line of products that are deliciously meat-free. These frozen foods are made from non-GMO soy and wheat, grains, and veggies. With award-winning products, they deliver the taste, texture, and nutrition of the meat- with no cholesterol, less fat, and less calories.
Gardein's delicious meat alternatives have been featured on the Oprah Winfrey Show, The Ellen Degeneres Show, and Good Morning America. For our Canadian launch however, we wanted to focus on highlighting the unique flavours and products from Gardein to showcase the versatility of going meatless. With both video and social content featuring inviting customers to 'Cheat on Meat', they are seeing the value of having both an alternative at dinner time, but also another healthy mealtime option.
With the creatives making a play on classic meals like Spaghetti and Meatballs, but with Gardein's plant based meatballs, and clever copy like "Nonna will never Know-na" and "There's nothing fishy about our filets", consumers are encouraged to 'Cheat on Meat', and witness healthy plant-based alternatives for their favourite meals.
This work was run both across North America and internationally with a focus on amplifying Gardein into the Canadian market.