Speaking and Teaching

Baron is an active speaker and teacher on the topics of Audience Insights, Content Marketing and Brand Experience.  He would welcome the opportunity to join your next event or conference. 


Upcoming Events & Articles

Ensemble | Volume 4 | March 1, 2018 | Toronto, Canada

Keeping Pace with Innovation in Toronto

Did you ever wonder why Google is suddenly choosing to build it’s first smart city on our waterfront?  

Or why Uber is piloting their driverless car program here this year?

The reason is - Toronto has arrived.  And suddenly, we’re all just trying to keep pace...

No longer just a home of great talent feeding American markets, Toronto has become an internationally-recognized hotbed for innovation.  With support from an emerging venture capital scene and a long-thriving tech community, we’ve emerged as a worthy home for an entrepreneur to build a Global business.  Major Canadian companies and dynamic emerging startups alike are driving this transformation on the back of educational institutions that are re-imagining themselves as early-talent business incubators.  

So who stands to benefit?  What does this mean for the future of brands and businesses in Canada?  How do we need to think differently to keep pace and even thrive in a local climate that is beginning to feel like it’s built on “agile”.

www.ensembleco.com

 

Brandcamp 2018 | January 25, 2018 | Toronto, Canada

An interactive 2-day workshop with clients and agency partners. By invitation only.

https://www.slideshare.net/bmanett/peoplefirst-planning-psbx

 

Ensemble | Volume 3 | December 6, 2017 | Toronto, Canada

Who Can You Trust? Fake News and Trust in Brands

A discussion around trust and authenticity in media, journalism, culture and its impact on brands.  Speakers include VICE, Globe & Mail, Fuse Insights & PSBX to discuss the phenomenon of "fake news" and how it impacts editorial choices and trust in journalism and brand communications. 

www.ensembleco.com

 

Forum for Women Entrepreneurs | Toronto, Canada | November 7, 2017

http://programs.fwe.ca/e-series-toronto/

E-Series - 3-day transformative education program

E-Series provides in-person learning on topics that entrepreneurs need in order to grow. Small groups form around key stages of business development, allowing for directed conversations specific to the challenges entrepreneurs face along the path of growth, and creating meaningful relationships with like-minded entrepreneurs.

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Ensemble | Volume 2 | September 17, 2017 | Toronto, Canada

MAKE WAY FOR GEN Z

Gen Z is here.  Are you ready?

  • They were born between 1995 and 2012.

  • At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way

  • They’re radically different than Millennials, with an entirely unique perspective on careers and how to succeed in the workforce.

www.ensembleco.com

 

Uberflip Experience | Toronto, Canada - August 22/23, 2017

http://contentexperience.uberflip.com/

The view from above: How the C-suite approaches B2B Marketing Strategy

We believe that experiences drive the buyer journey. On August 22–23 in Toronto, ON, The Content Experience will bring together like-minded people in content marketing, demand generation and sales in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey. The format is fast-paced: 10+ keynotes and presentations over the course of two days, as well as session panels. As they take part in the programming, attendees and speakers from vastly different industries can collaborate and draw inspiration from unlikely places. The Content Experience is a winning formula of curious minds and groundbreaking presentations in an immersive environment focused on how remarkable experiences can drive every stage of the buyer journey.

 

Ensemble | Volume 1 | May 17, 2017 | Toronto, Canada

The Digitization of Play: Video Games and eSports

Ensemble is a destination for the next generation of leaders, thinkers, entrepreneurs and business builders looking to connect, learn and share experiences that stimulate and inspireThe Digitization of Play: Video Games and eSports

www.ensembleco.com

 

DX3 Conference | March 9th, 2017 |  Toronto, Canada

Canada's Leading Technology, Digital Marketing & Innovation Conference

Ensembles: How the Gig-Economy Will Change the Way We Create

Many are saying we’re in a creative talent crisis, but perhaps talent has simply moved from a singular workplace to multiple locations. New models of creativity are being inspired by other art forms. We see these creative evolutions as the rise of the Ensemble.

An ensemble is a temporary team of talented creators, strategists and subject matter experts. They form as a group around a particular task or challenge and iteratively work through the development in similar ways that bands enter the studio to record a song or performance.

This session will focus on the role of the creator in today’s changing agency environment and the rise of the gig economy. We’ll explore how new types of creative partnerships are born during times of transition. We’ll also talk about the responsibility of agencies and clients to understand and expect better content.

https://dx3canada.com

http://www.slideshare.net/bmanett/ensembles-how-the-gigeconomy-will-change-the-way-we-create

 

Uberflip Experience, Toronto, Canada 2016

The view from above: How the C-suite approaches B2B Marketing Strategy

We designed The Uberflip Experience to connect content marketers with the brightest minds in the industry to talk everything content and help you take it to the next level.

You’ll walk away with so much content marketing knowledge, you won’t know where to even start. And it’s not all about business, we have some other awesome experiences up our sleeves too.

 

The Content Strategist

Confessions of a Former Ad Exec: There Are Not Enough Quality Content People, Joe Lazauskas

 

The Content Strategist

The Danger of Outsourcing Your Whole Content Marketing Program, Shane Snow

https://contently.com/strategist/2016/06/20/dangers-outsourcing-content-marketing/

DX3 Conference | Canada's Leading Technology, Digital Marketing & Retail Conference
Toronto, Canada | March 2nd, 2016 3:00 pm EST
Marijuana Diaries: Branding Lessons from the Taboo

Click Here to find out more!

 

2016 CMA Future Conference
Toronto, Canada | November 2016

Click Here to find out more!


Teaching

Seneca_CreativeAdvertising_Logo
 

Baron is a professor and member of the teaching faculty at Seneca College's School of Business - Creative Advertising & Business Program.  

Click Here to find out more about the program!


Presentations