Speaking and Teaching
Baron is an active speaker and teacher on the topics of Audience Insights, Content Marketing and Brand Experience. He would welcome the opportunity to join your next event or conference.
Upcoming Events & Articles
Ensemble | Volume 5 | May 31, 2018 | Toronto, Canada
Countdown to Legalization: Pot Talk
From April to September 2017, the use of medical marijuana by Canadians rose 20% - and that’s just legal, reported usage. Pot is coming to Canada across the country in 2018 and businesses, citizens and even the government implementing the changes are clearly unprepared.
American Marketing Association - Toronto | May 2, 2018 | Toronto, Canada
Making Moves in Your Marketing Career
Whether the goal is to move up, transition laterally or into a whole new field, this AMA event will help marketers overcome challenges involved with making career moves. The format for this event will include an introductory presentation on Linked In and personal brands. Group facilitators will include a range of marketing professionals, career experts and industry professionals who will share wisdom and lessons learned from their own career moves within the industry.
Ensemble | Volume 4 | March 1, 2018 | Toronto, Canada
Keeping Pace with Innovation in Toronto
Did you ever wonder why Google is suddenly choosing to build it’s first smart city on our waterfront?
Or why Uber is piloting their driverless car program here this year?
The reason is - Toronto has arrived. And suddenly, we’re all just trying to keep pace...
No longer just a home of great talent feeding American markets, Toronto has become an internationally-recognized hotbed for innovation. With support from an emerging venture capital scene and a long-thriving tech community, we’ve emerged as a worthy home for an entrepreneur to build a Global business. Major Canadian companies and dynamic emerging startups alike are driving this transformation on the back of educational institutions that are re-imagining themselves as early-talent business incubators.
So who stands to benefit? What does this mean for the future of brands and businesses in Canada? How do we need to think differently to keep pace and even thrive in a local climate that is beginning to feel like it’s built on “agile”.
Brandcamp 2018 | January 25, 2018 | Toronto, Canada
An interactive 2-day workshop with clients and agency partners. By invitation only.
Ensemble | Volume 3 | December 6, 2017 | Toronto, Canada
Who Can You Trust? Fake News and Trust in Brands
A discussion around trust and authenticity in media, journalism, culture and its impact on brands. Speakers include VICE, Globe & Mail, Fuse Insights & PSBX to discuss the phenomenon of "fake news" and how it impacts editorial choices and trust in journalism and brand communications.
Forum for Women Entrepreneurs | Toronto, Canada | November 7, 2017
E-Series - 3-day transformative education program
E-Series provides in-person learning on topics that entrepreneurs need in order to grow. Small groups form around key stages of business development, allowing for directed conversations specific to the challenges entrepreneurs face along the path of growth, and creating meaningful relationships with like-minded entrepreneurs.
Ensemble | Volume 2 | September 17, 2017 | Toronto, Canada
MAKE WAY FOR GEN Z
Gen Z is here. Are you ready?
They were born between 1995 and 2012.
At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way
They’re radically different than Millennials, with an entirely unique perspective on careers and how to succeed in the workforce.
Uberflip Experience | Toronto, Canada - August 22/23, 2017
We believe that experiences drive the buyer journey. On August 22–23 in Toronto, ON, The Content Experience will bring together like-minded people in content marketing, demand generation and sales in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey. The format is fast-paced: 10+ keynotes and presentations over the course of two days, as well as session panels. As they take part in the programming, attendees and speakers from vastly different industries can collaborate and draw inspiration from unlikely places. The Content Experience is a winning formula of curious minds and groundbreaking presentations in an immersive environment focused on how remarkable experiences can drive every stage of the buyer journey.
Ensemble | Volume 1 | May 17, 2017 | Toronto, Canada
The Digitization of Play: Video Games and eSports
Ensemble is a destination for the next generation of leaders, thinkers, entrepreneurs and business builders looking to connect, learn and share experiences that stimulate and inspireThe Digitization of Play: Video Games and eSports
DX3 Conference | March 9th, 2017 | Toronto, Canada
Canada's Leading Technology, Digital Marketing & Innovation Conference
Ensembles: How the Gig-Economy Will Change the Way We Create
Many are saying we’re in a creative talent crisis, but perhaps talent has simply moved from a singular workplace to multiple locations. New models of creativity are being inspired by other art forms. We see these creative evolutions as the rise of the Ensemble.
An ensemble is a temporary team of talented creators, strategists and subject matter experts. They form as a group around a particular task or challenge and iteratively work through the development in similar ways that bands enter the studio to record a song or performance.
This session will focus on the role of the creator in today’s changing agency environment and the rise of the gig economy. We’ll explore how new types of creative partnerships are born during times of transition. We’ll also talk about the responsibility of agencies and clients to understand and expect better content.
Uberflip Experience, Toronto, Canada 2016
We designed The Uberflip Experience to connect content marketers with the brightest minds in the industry to talk everything content and help you take it to the next level.
You’ll walk away with so much content marketing knowledge, you won’t know where to even start. And it’s not all about business, we have some other awesome experiences up our sleeves too.
The Content Strategist
The Content Strategist
DX3 Conference | Canada's Leading Technology, Digital Marketing & Retail Conference
Toronto, Canada | March 2nd, 2016 3:00 pm EST
Marijuana Diaries: Branding Lessons from the Taboo
2016 CMA Future Conference
Toronto, Canada | November 2016
Baron is a professor and member of the teaching faculty at Seneca College's School of Business - Creative Advertising & Business Program.